the sweet spot
8.5” X 11” catering menu tri-fold
2” x 3.5” loyalty/business card
5.5” x 8.5” recipe booklet mailer
4.25” x 7.75” order pad
3840px x 2160px digital menu board
The Sweet Spot, an established local bakery specializing in catering, aimed to expand into the retail market with a new cafe space. To ensure a successful launch, they needed a refreshed, cohesive brand identity that would resonate with walk-in customers and support their evolving business model.
A logo was created using soft, squidgy lettering and slightly uneven edges, reminiscent of cake icing/frosting, and a colour palette to give a sense of richness. From there, layouts were created for the various applications.
Deliverables included catering menu tri-fold, business/loyalty card, a direct mail recipe book, and digital menu board.
