Expressbox
Logo
8.5” x 11” letterhead
4” x 7.5” envelope
2” x 3.5” business card
9” x 12” x 3” shipping box
5” x 7” postcard
ExpressBox is a zine subscription service that needed a consistent brand identity to stand out in a saturated indie publishing market.
Created a new logo, visual identity, packaging, and a user interface that embodied ExpressBox’s DIY ethos—prioritizing handmade textures, imperfect lines, collage-style elements, and bold typography reminiscent of punk zines and underground art scenes. Every design choice was made to reflect the raw, authentic spirit of grassroots publishing.
The final deliverables equip the company with a cohesive set of communication tools that feel crafted rather than commercialized.
The Logo was inspired by layers of zine spreads and DIY permanent marker strokes and textures.
The project included shipping packaging, as well as a UI ordering webflow.
