crave co

Crave Co. is a health and beauty start-up specializing in all-natural, edible products, including soaps, lotions and fragrances inspired by sweet foods, looking to expand into a national market.

Researching past brands, it was important to not be too in your face about the ‘edible’ concept, but to give subtle clues to nature while playing into a colorful and clean aesthetic that would appeal to the target audience.

The visuals are playful yet polished, aligning with Crave’s mission of offering fun, body-safe self-care experiences and provide the client with the opportunity to grow their brand recognition into a professional market presence.